C2B Team — Experiences, production and goods for events that have to perform

Everything your event needs
to perform.

Experiences people line up for, the production that carries them, and the goods they take home.
One partner. One crew. One report.

10+Years of brand activations — Latin America to the US

50+Global brands activated

LA · MiamiOwn inventory, own crew, own workshop

What we do

Three lines.
One partner.

Hire one, or all three under a single invoice. Everything is built, stocked and crewed in-house, so the brand looks the same from the first render to the last box loaded back on the truck.

Real deployment · sim racing

01 · Experiences

The thing people do when they get there.

Racing simulators, interactive games and installations designed for participation, with data capture built in. From a 10×10 to an arena footprint.

Pro racing simulators and RC tracks with POV cameras
Sports games: foosball, pinball, skill and speed challenges
Reactive LED floors and camera-driven walls
Phone-as-controller quizzes, no app needed
Immersive brand environments and fan zones
Custom mechanics built for your brief

See the catalog → Full product site →

Own inventory · Culver City LED stage with simulators and flight cases at a C2B production

02 · Production

Audio, video and lighting that carry the experience.

Our own equipment and our own crew, rented turnkey or bundled with the experience. No subcontractor chain between you and the stage.

Audio: consoles, microphones and speakers for live
Video: LED walls and TVs, indoor and daylight
Lighting: spot and wash
Projectors for mapping
Crew, transport, setup and strike
Same-week site visits across Los Angeles

LED rental and rate card → Bundle it: production is included when you book an experience.

Made in-house · ProChile · Film Commission Chile Tote bag printed in-house for ProChile and Film Commission Chile

03 · Goods

Merch and custom goods, made in our LA workshop.

Short runs for corporate and marketing events, produced in-house: delivered before standard vendors, with no shipping costs. Designed as part of the activation, not an afterthought.

Caps, totes and apparel with full-color transfers
Laser-engraved pens, gifts and awards
3D-printed props, fixtures and signage
Prizes and giveaways tied to the games
Activation kits and stations built to travel
Rush runs when the vendor missed the date

Ask for a quote → Latest: ProChile · Film Commission Chile, Los Angeles, October 2026.

Four ways to
work with us.

◆

Brands & agencies

Launches, fan zones and tours that convert.

White-label execution for agencies, or direct for the brand team.

Experiences with first-party data
Production under your creative
Pitch-ready concepts in days

For brands → For agencies →

●

Corporate & teams

Team building people actually remember.

Simulator championships, tournaments and off-sites with the goods to match.

Racing leagues and leaderboards
Decision-making under pressure
Merch and awards made in-house

Design your team event →

◈

Sports & venues

Game-day activations sponsors pay for.

Arenas, stadiums, race weekends, bars and fan fests.

Sponsor-ready footprints
Daylight-visible LED and sound
Reports built for the recap

Plan a game day →

◎

Public sector

Community events with measurable participation.

Delivered by Culture and Play LLC, a certified small business in Los Angeles.

Bilingual crew, anonymous participation
Accessible by design
DGS, LSBE and City of LA certified

Talk to Culture and Play →

Built for performance,
not exposure.

A booth gets ignored. A system gets shared.
We design every event around four outcomes, and we measure all four.

Capture

Attention that stops people, not just impressions.

Live telemetry screens, RC POV cameras, branded LED walls, purpose-built to stop people mid-stride.

→

Interact

Active participation, not passive exposure.

Leaderboard races, sim controls, branded challenges. Participants compete, they don't watch.

→

Content

User-generated content created on site.

QR photo stations, branded overlays, shareable clips per participant, created at the event, not in post.

→

Impact

First-party data and measurable results.

Consent-first opt-ins, CRM-ready exports, a recap per event. Outcomes you can take to the board.

This is the difference between exposure and performance.

Every event ships
with a report.

4.8×

Longer engagement time vs. static activations

2.4K+

UGC assets produced per campaign

92%

Opt-in rate on first-party data capture

3.1×

Brand recall lift vs. category benchmark

Based on our last 12 deployments across LA, Miami and Latin America.

Collected on site

What the mechanic records

Participants, sessions, repeat plays
Dwell time per person and per group
Scores, completion, peak hours

Collected with consent

What the guest chooses to give

Name, email, phone, ZIP
Marketing opt-in, photo consent
Interest tags for routing

Delivered to you

How it lands in your framework

Recap deck per event, sponsor-ready
CSV or API feed to your CRM
Cost per engagement and per opt-in

Consent-first by design. Fields are configured with your legal or compliance team before the first event, and we never store what you don't ask for.

Tours, nights
and seasons.

Real deployments. The numbers are from our own reports.

Volkswagen + Shell · Argentina · 2025 tour

Simulators, RC tracks and a truck sim across one summer season and two national fairs.

Same kit, three venues, one crew, one report per stop. Dwell time went from the usual two minutes at a stand to twenty.

6,000participants

40days

2 → 20 mindwell time

Elijo Creer · Miami Beach · film launch

A one-night immersive premiere for the Argentine football community in Miami.

Full production and fan experience. Invitations went out only through WhatsApp and the night sold out in two hours.

1,300guests, one night

2 hto sell out

WhatsApponly channel

Círculo Creativo Grand Prix · Dallas · LA · Miami

A sim-racing championship for the creative industry, one city at a time.

Qualifiers by city, live leaderboards, content per driver and a final with the community that built it. Experience, production and awards from one team.

3cities

Liveleaderboards

In-houseproduction

ProChile and Film Commission Chile tote produced in-house

ProChile · Film Commission Chile · Los Angeles · October 2026

A ceiling-mapped night for the film industry, with the goods made in our own workshop.

Projection mapping, lighting and screens for an industry evening, plus caps, totes and engraved pens produced in-house when the print-on-demand vendor could not make the date.

Mapping+ lighting + screens

75goods, in-house

On timeno shipping